Partnership Principles

Partnership principles

In order to deliver sustainable results for clients, I partner with key individuals and organizations on a long-term basis. My partnerships are principle-based:

  • Respect: we treat each other in high regard and care for each other’s core needs
  • Transparency: we proactively share key information with each other and have open conversations about money
  • Reciprocity: we share and lead proactively and we are responsive
  • Results-focused: we speak less and take more action instead. We make things happen.
  • Fairness: we are fairly and proportionately rewarded for our contributions, however big or small
  • Challenge: we challenge each other’s thinking and mindset, stimulating personal growth and better execution
  • Fun: we have more fun working together than working alone!

Profit sharing

We share profits in line with the principles of transparency and fairness – i.e. we get proportionately compensated for the work we put into the client relatinoship, selling and delivery. 

Assumptions:

  • Client relationship costs are 20% of revenue
  • Selling costs are 20% of revenue
  • Payment to Partner is made following delivery, within a week of client payment
  • Payment to Partner is inclusive of VAT
Scenario A: We do everything together, from scratch

  • We find a new prospect, reach out to them and do the whole sales process together
  • We each deliver our services
  • We jointly own the client relationship
Scenario B: Desi develops the client relationship, we jointly sell and deliver the work
  • Desi builds the client relationship
  • Desi sells the project
  • We each deliver our services
  • Desi continues to own the client relationship
Scenario C: Desi develops the client relationship and sells, we jointly deliver the work
  • Desi builds the client relationship
  • Desi sells the project
  • We each deliver our services
  • Desi continues to own the client relationship
Scenario D: Desi refers Partner and they do the selling and delivery
  • Desi has built the client relationship 
  • Desi refers Partner for a project
  • Partner sells the project, delivers the services and manages the payments