Hello, Changemakers

You are making an impact

You are a leader who makes a positive impact on the world and on the people around you.  You are always looking to improve the way things work and to grow yourself. You are a Changemaker. 


Is this you?


Being a Changemaker is hard work

  • You hear a lot of “no’s” and you start questioning yourself and your vision
  • You need to prioritise… but how do you let go without guilt or fear of missing out?
  • Your enthusiasm is sometimes mistaken for being forceful and not listening to others

Would you like some help with these challenges?


I'm here for you

  I’m Desi Jagger – Changemaker, certified coach and survivor. I help Changemakers like you to develop themselves and to make an impact. I live in Dubai and my clients are all over the world. I am a cancer survivor. I love life and I am here to make a difference. More about me.


Would you like me to help you with your challenges?


Coaching for Changemakers

Engage people

Find your authentic voice. Be a leader people want to follow. Connect with them in a meaningful way. Create the impact you intended. 


Become aware of your values and superpowers. Know the impact that you make in your personal and professional life. When you have self-worth internally, you project confidence externally.

Work-life balance

Create space for yourself to reflect and grow. Focus on what matters most. Let go of things and relationships that no longer serve you. Trust that you are doing enough –  and that you are enough.

What my clients say

When I began coaching, I had a lot of conflicting priorities. Desi helped me to find my truth and to navigate changescontinue reading

Bianca Morris Brand management

Procter & Gamble, Dublin

 Desi is a genuine coach who allows you to explore and discover possibilities, often in a fun waycontinue reading

Carlo Kaabar

Director of laboratory services and outreach, American Hospital Dubai

“I regained my self confidence. I reached out to Desi when there was so much clutter in my head, I didn’t know where to begin”…continue reading

Hisham Abdou

Head of channel sales, LinkedIn

How coaching works

Coaching is a journey

It is not a silver bullet. Some breakthroughs happen within minutes, others take time as you learn and grow. You go further, deeper and faster with me as your coach than you would alone.

It's unbiased and confidential

I don’t guide you to a pre-specified ideal outcome. Instead, I help you to explore opportunities, to choose what is right for you and to get there.


Coaching is an investment

You put in time and effort, not just money. Coaching is not a way to outsource your problems for someone else to fix. It is a partnership that helps you grow as a human and a professional.

Are you ready to invest in yourself?

Take your time to consider this. You want to create impact – what are you willing to give up to make that happen? What is personal growth worth to you?


Your journey starts here

In order to serve you better, I have bespoke offerings for individuals and organizations


Coaching for individual Changemakers


1on1 coaching for new clients

6 months program, up to 2 coaching sessions per month

 Sessions last 45-60min

 What’s app and email support anytime 

 Bespoke activities between sessions

 Investment in yourself: 320 USD per month over a minimum of 6 months (total 1,920 USD)

*Please note that prices are subject to change

Book a free consultation

Let’s have a 30min call to discuss your specific challenges, dreams and how I can help. 


Is it confidential?

Absolutely. Coaching and consultations are 100% confidential.

Can I have coaching if I'm not in Dubai?

Of couse. Most coaching happens over phone or skype.

Where does coaching take place?

Over the phone, skype, or face-to-face in my Coaching Atelier in Dubai Marina.

What topics can I be coached on?

Any topic you want, including personal growth, career, wellbeing, and relationships.

How do I pay?

Payment is made before the first session, in Arab Emirates Dirhams (AED). I personally use TrasnferWise because it’s cheaper than bank transfers.

What happens in a coaching session?

We start by debriefing your accountability from the previous session. How did it go? What did you learn?

We then address the topic you have chosen for this session. We do this via thought-provoking questions, visualization, embodiment and other creative and proven techniques of the co-active model.

At the end, we summarize the key aha’s and agree a new accountability to further your development before the next session.

Watch a real 15min coaching session I did with my client Dima.

Is coaching like therapy or counselling?

There are two main differences. First, coaching is future-focused. You briefly summarize the background and then we focus on where you are today and where you want to be tomorrow. Second, we are equal partners. You are expert at your own life and I am expert at bringing clarity and driving action.

Coaching for organizations

In order to deliver sustainable results, I partner with organizations on a long-term retainer basis. Please contact me for a bespoke program tailored to your needs. 

The Leadership Development Journey is an engaging program which enables leaders to sustain peak performance in times of complex change.


  • higher engagement as leaders align their impact with the purpose of the organization
  • improved collaboration as leaders connect with their teams and key stakeholders in a more meaningful way
  • better leaders who are more self-aware, strategic and able to empower their teams


for high potential leaders

12 months program, up to 2 coaching sessions per month

Sessions last 45-60min and are delivered online


 The biggest results my clients experience are:

  • Ability to sustain their best performance despite multiple change and uncertainty
  • Increased self-awareness and confidence
  • Improved team engagement and relationships

Benefits for participants

Continuous support

  • One 10min call per week, for immediate coaching support
  • What’s app and email support anytime

Practical application

  • Bespoke exercises between sessions


  • Tracking progress and addressing barriers

Benefits for the organization

Focus on business priorities

  • Goal-setting with key stakeholders (15-30min)
  • Midway review with key stakeholders (15-30min)
  • Final review with key stakeholders (15-30min)

Valuable insights

  • Trends reports on biggest challenges (anonymous)
  • These highlight the real underlying issues which leaders are not comfortable sharing internally

Minimal incremental workload

  • Outsourced management of all admin and logistics of the program

Investment in your leaders: 7,800 USD per leader for the full program (650 USD per month)


for the wider organization

 Thought-provoking and highly interactive, the masterclass format is perfect for engaging the wider organization. It provides an overview of a core topic and is an excellent introduction for the group coaching program.

60min, delivered online

up to 70 participants

Investment in your people: 1,080 USD (online) / 1,620 USD (in person)



for leaders and managers

The program is highly interactive and facilitated with high energy

  • Designed for 10-15 participants
  • 90-120min group sessions, running monthly over 12 months
  • Delivered over Zoom


The biggest results my clients experience are:

  • Improved collaboration and trust in teams and across functions
  • Creative problem-solving by discovering new perspectives
  • Taking ownership and action by focusing on their sphere of control

Benefits for participants

Practical application

  • Practical assignments in-between sessions
  • Workbook with tools and resources


  • 4 x 30min individual goal-setting and follow-up sessions (once per quarter)

Continuous support

  • Video recording
  • Email support anytime

Benefits for the organization

Focus on business priorities

  • Customized content based on needs assessment
  • Flexibility to adapt the program based on feedback from key stakeholders

Valuable insights

  • Highlighting of additional challenges and recommendations on how to address them

Minimal incremental workload

  • Outsourced management of all admin and logistics of the program
  • Marketing materials to communicate the program internally

Topics include:

  • modern day leadership
  • wellbeing mindset 
  • self-empowerment for female leaders 

Investment in your leaders:  31,200 USD per group for the full program (2,600 USD per month)

*Please note that prices are subject to change

Book a free consultation

Let’s have a 30min call to discuss the specific challenges of your leaders and how I can help. If you are in Dubai, we can also meet person.


What is the ROI of coaching?

According to the ICF Global Coaching Study:

  • the mean ROI of coaching is 7
  • 86% of companies who invested in coaching made their investment back

The study was conducted independently by PWC and ACR

Who would benefit from coaching?

Coaching is a partnership of trust and growth. It requires the individual to:

  • have a growth mindset – believing they have the capacity to learn and develop
  • want to be coached –  not doing it to tick a box or because their manager forced them to

Specifically, my coaching is for Changemakers – leaders and high potentials who care about developing the people around them and making a difference in the world.

How do we measure the effectiveness?

We can do qualitative studies before and after the coaching to track shifts in key behaviours – for example, 360 assessment. 

What is the difference between internal and external coaching?

External coaching:

  • is unbiased and confidential – the coach does not lead the coachee to a pre-specified outcome which they think is right. Instead, the coach provides a safe and courageous space for the coachee to explore, reflect and choose the best option for them.
  • carries no judgment – the coach has no prior knowledge of the coachee and makes no assumptions about them as an employee
  • carries no vested interest – the coach cannot affect the coachee’s promotions, salaries etc. 

With an external indepent coach the coachee can be fully authentic and honest about what is holding them back. This means we can address the root cause of the issue much more directly and quickly.

What topics does coaching address?

Coaching works for all topics, including personal growth, team relationships, career and wellbeing.

The best practice is for the coachee to explore key opportunity areas with their manager, and then to bring the relevant coaching topics to each session.

One of the biggest benefits of coaching is that it allows leaders to address issues they would not share with their manager or HR. This includes personal fears and family problems. 

How do you build trust?

Trust is built throughout the coaching journey. Specifically:

  • The content of coaching sessions is confidential. The coachee chooses what to share with their manager or HR.
  • The coachee and I co-design our partnership, sharing expectations and clearing assumptions upfront. We re-design throughout the journey as needed.
  • As an external independent coach, I am unbiased and not leading the coachee to a pre-specified outcome. This helps them feel safe and to open up.